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Novice's experience and skills in opening a pregnant and baby shop? Give you ten sentences about the mother and baby industry! Use these ten sentences to learn by yourself! What do novices need to know before they want to open a mother and baby store? Give you ten sentences about the mother and baby industry! Use these ten sentences to learn by yourself! Although the development of the mother and baby industry is obvious to all, there are few brands that can become stronger and bigger in the industry. Today, let's introduce how to open a mother and baby shop without experience. What are the experience and skills of novices in opening a pregnancy and baby shop?
1、 Big stores in small places
This is the conclusion of the infant products industry seminar on opening stores in the county seat, which contains several meanings: first, the entry threshold of the infant products industry is relatively low, if the business area is not very large, it is easy for everyone to rush up, and then rely on price competition, and finally everyone has no money to earn; The second is: those who eventually become the industry leaders are those who are professional and large-scale (such as the relatively successful brand: Aiyu). The third is: Chinese people like to follow suit. They only occupy the commanding height at the beginning, which makes it difficult for others to compete with you. In this way, the opponent can only be a follower at most! This is the most important sentence for those who want to open shops in small counties and cities!
2、 A successful shopping guide is a qualified nursery teacher
This sentence makes us understand the particularity of the baby products industry. It attaches great importance to the added value of products. It requires the shopping guide to infuse practical baby care knowledge to customers while selling products, because for young mothers, there is no better way to make them willing to listen than baby care knowledge. Therefore, to open a mother and baby shop, we must have professional knowledge of pregnancy and baby.
3、 Customers will trust you only if they serve you
Baby products is an industry that relies on guiding consumption. It's very important to take the initiative in the transaction process. It's not enough for a shopping guide to be proficient in baby products, because the customers are very picky now. Only if you let her serve you can they trust you. You can achieve the purpose of guiding her consumption! Therefore, the professional and comprehensive training for shopping guides is particularly important.
4、 The big one is the one who makes money - this sentence applies to other industries as well. We must make products with strong repetitive consumption of baby products (food, underwear, coat, diapers, washing and care, daily necessities)
5、 Cold twice cost money, health food for half a year
Many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health care products for their children, which is more expensive. But now the hospital charges are so frightening that a small cold costs hundreds or even thousands of yuan. Let the shopping guide learn this sentence, let her learn to infuse such a theory to the customer: Children's cold is very likely to happen, if you start to eat health aids, cold can be reduced or avoided, in fact, the money is ultimately spent, but one is spent in the hospital, one is spent in the child's food.
6、 From infant to infant
In the past, the name of the store was XX baby products store, but now it's called XX mother and baby life Museum (for example: Aiyu mother and baby life Museum). The difference between a few words is different from the market. In the past few years, when the competition was not fierce, it was OK to do a good job in the 0-3-year-old infant products. Now the competition is fierce, so it is necessary to extend the products to children in order to obtain more living space, and not only work hard on the products.
7、 The area is not big, do not make maternity clothes
Many novices think that doing a good job in pregnant women's business is an important part in the early stage, so even if the area is limited, they also put on some maternity clothes. Just like when we go to a brand restaurant, what we really eat is the 3-4 dishes, but if there are only 3-4 dishes, we won't go, because there is too little choice. In the same way, pregnant women's clothing is less, and customers' choice is less. If there are too many, it's too noisy, so don't wear pregnant women's clothing in stores with small area!
8、 It's harder to buy than to sell
Baby products include: food, lathe, toys, books, washing and care, maternity products, postpartum products, coats, daily necessities, bedclothes, gifts, souvenir products, shoes and hats. The industry span is very large and there are many kinds of products. The market is scattered, and there are regional restrictions on food and some well-known brands. At present, there is no market in China that allows consumers to buy all the goods in one stop. "It's difficult to buy all the goods they want to buy", which is the biggest headache for baby products stores.
9、 Do you make money
Many mothers compare commodity prices when they are pregnant. There is no industry like baby products that has a good choice for such a long time (10 months), such as Johnson & Johnson and Beiqin. They can remember all the price differences. As soon as the new store opens, they don't think about what to buy. They first try to find out which product your price is higher than others, and then make a well founded report I will tell you which product is more expensive than where and how much. Finally, I will tell you that your products are more expensive. Therefore, the baby products store must have some products that "make money or not" and do not increase profits, just to attract customers. This requires the mother and baby shop to have channel limited products and brands to deal with.
10、 Try it. It's over
A few years ago, it may be successful to open a baby products store with a try mentality, but now you must fail with this mentality. Because the market is not the previous market, now it has entered the era of all-round competition, because a boss with a try mentality can't find a big store, can't get a full range of goods, can't be patient to operate, can't seriously learn product knowledge, baby care knowledge, and now the baby has supplies store, these all need to have, if you just try, it must be Failure!
To sum up, we must think about whether to open a mother and baby shop by ourselves or by joining. If you are a novice and want to work in the mother and baby industry, I suggest you join a mother and baby brand. Although there are many brands to join in, there is always one suitable brand. If you don't know much about the maternal and infant industry, it is suggested that you refer to the representative brands in the industry: Aiyu provides consumers with pure, pollution-free and additive free traditional Chinese medicine health care products, striving to create a natural herbal care brand centering on the postpartum pregnancy and health preservation, so as to help people develop healthy living habits and improve the quality of life Take care of the current sub-health status of people, so as to improve the quality of life. If you want to open a mother's and baby's shop, you can choose Aiyu products, and the income is relatively good.
